18 December 2024 · Karabo
As 2024 closed we took stock of the work, not the slogans. The year covered websites, hosting, identity, search and paid campaigns for businesses in very different industries — retail, education, real estate, construction and more.
The 2024 figures
78+ projects completed. 168 articles written and 92 email campaigns designed. 400+ keywords ranked. 28 Google Ads campaigns managed, with a combined 5:1 return on marketing spend across that work. 43 logos designed.
Those numbers are from our 2024 review. They are published here so the rest of the site has a source, not a round number invented for a homepage.
Where the work went
Most of the work remains South African. We also worked with clients in three countries. That mix matters: the same studio has to be useful to a local trades business and to a company selling beyond one town.
What we are building next
The next chapter is more deliberate. Websites remain the public face. Search and ads remain how customers find that face. Custom systems — quoting, dashboards, portals — are how the business behind the website keeps up. That combination is the work we want more of.