Brand · 7 min
Why most brand logos look the same — and how to avoid it
Minimal wordmarks are easy to ship and easy to forget. Here is why so many logos converge, and what to decide before you open a typeface menu.
12 October 2024 · Chris
Insights
Writing that should still be useful next year.
The Black Friday hosting offer is not here. The archive that remains has been tightened and kept on this domain.
Studio · 5 min
2024 year in review: the work behind the numbers
A look back at 2024: 78+ projects, 400+ keywords ranked, 28 Google Ads campaigns, and clients across three countries.
18 December 2024 · Karabo
Brand · 6 min
DIY vs professional design: where to spend, where to wait
Not every graphic needs a studio. Some assets, if you cheap out, quietly tax the business for years. A practical split for small teams.
4 September 2024 · Karabo
Measurement · 6 min
Google Analytics, used properly, is an operations tool
Traffic numbers without conversion context are trivia. Here is what a South African business should actually look at.
21 August 2024 · Chris
SEO · 6 min
SEO is not a ranking report. It is how customers find the work you want.
If the site cannot be found for the searches that create jobs, the rest of the marketing stack is compensating for a hole.
16 July 2024 · Karabo
Local SEO · 6 min
Google Business Profile: the local listing most companies underuse
For a trades, clinic or local retailer, the map pack is often the real homepage. Treat the profile like a product, not a leftover.
11 June 2024 · Karabo
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