Upstream Creatives

The signal

Search work that brings the right customers, not vanity rankings.

Search engine optimisation for South African companies: technical SEO, keyword research, content strategy, analytics and reporting. Flexible monthly engagements, scoped around your market and priorities.

The challenge

SEO often arrives as a mysterious monthly package. Rankings move. Enquiries do not. Nobody can say which searches actually pay.

Our approach

We look at the searches that create work, the pages that should win them, and the technical mess in the way. Then we fix, write and measure — and keep going.

What changes

You get found for the work you actually want, with reporting that talks about traffic quality, not only positions.

On us

Free website audit

A plain-language look at the site, Search Console and the pages that should already be winning work.

Where they find you

Google, Maps, and the answers people get from AI.

Classic results, a maintained Business Profile, and structured pages that assistants can cite.

Search and AI surfaces on laptop, tablet and phone: Google results, an AI Overview, and a chat recommendation.
  • Search Console watched
  • Map listings maintained
  • Pages structured for AI answers

What’s included

The work, named. Not a menu of extras after the quote.

On us

Free website audit

A plain-language look at the site, Search Console and the pages that should already be winning work.

02

Technical and on-page SEO

Indexation, speed, internal linking, titles, headings and page intent aligned with how people search.

03

Keyword research

We map commercial, local and supporting terms so content is written for demand, not guesswork.

04

Content strategy

Pages and articles planned against real searches, not a content calendar that exists for its own sake.

05

Analytics and reporting

Search Console, analytics and conversion tracking set up so you can see what the work is doing.

06

Landing-page optimisation

The pages that already attract traffic are improved so more of those visits become enquiries.

07

AI SEO / GEO — generative search visibility

Structure, entities and content so Google AI Overviews, ChatGPT, Gemini and other assistants can cite you — not only the tenth blue link.

Questions we hear first

Next step

Ready to build what your business needs next?

Tell us what you’re trying to achieve. We’ll help you identify the right combination of strategy, design, technology and growth.