The challenge
Ad accounts often spend because they exist. Broad keywords, a weak landing page and no conversion tracking — so nobody can say if the budget is working.
Paid demand
Paid demand that is managed against leads, not clicks.
Paid advertising in South Africa: Google Search and Performance Max, Meta (Facebook and Instagram), and AI ads on platforms such as ChatGPT and Gemini. Campaign setup, ongoing optimisation, conversion tracking and reporting treated as one system.
Our approach
We aim spend at the work you actually want, send it to a page that can convert, and track calls and forms so we can cut waste instead of reporting it.
What changes
Campaigns you can judge by enquiries and cost per lead — not by clicks that go nowhere.
On us
Free ads review
Google Ads, Meta, social or the lot — we will look at the account and say what is wasting spend before you scale it.
Paid demand
Google, Meta and YouTube — on the devices the click actually happens.
Search, feed and video treated as one system, judged by enquiries rather than leftover budget.
- Google Search
- Facebook & Instagram
- YouTube
What’s included
The work, named. Not a menu of extras after the quote.
On us
Free ads review
Google Ads, Meta, social or the lot — we will look at the account and say what is wasting spend before you scale it.
02
Google Ads
Search, Performance Max and remarketing built around the services you actually want to sell.
03
Meta Ads
Facebook and Instagram campaigns for demand that lives in the feed, not only in the search bar.
04
AI ads
Paid placement and demand on AI platforms — ChatGPT, Gemini and similar — where people now ask before they Google.
05
Ongoing management
Search terms, audiences, bids and creatives reviewed on a rhythm, so wasted spend is cut rather than reported after the fact.
06
Conversion tracking
Forms, calls and key actions measured properly. Without this, optimisation is theatre.
07
Landing-page alignment
Ads and destination pages say the same thing. If the site cannot convert, we say so before scaling spend.
Questions we hear first
SEO earns unpaid visibility over time. Google Ads, Meta Ads and AI ads buy visibility immediately for chosen searches, audiences and prompts. They work best together: ads for demand you need now, SEO for demand you want to own.
It depends on the keywords and the market. We would rather recommend a budget that can learn than run an account that is too small to produce data. Media spend is separate from management.
Yes. Location targeting, call ads and local landing pages are a large part of the work we do for service businesses.
Next step
Ready to build what your business needs next?
Tell us what you’re trying to achieve. We’ll help you identify the right combination of strategy, design, technology and growth.